Gamification – Definition, Psychology, & Working | Blogs – BrainCert

Must Try

For a long time, before the introduction of gamification, getting students to participate in corporate learning programs and stay motivated has been a major challenge in the industry. As gamification has increased student participation and enthusiasm, it has now become the new normal for e-learning programs.
But what is gamification and why has it become a buzzword in the learning world?
This article will discuss in detail gamification, its characteristics, and why it is important for organizations to adopt gamification in their learning and development programs.
What is gamification?
Wikipedia defines gamification as: a strategic attempt to improve systems, services, organizations, and activities to create an experience similar to that of playing games to motivate and attract users.
Sounds confusing, right? For a better understanding, let us try to understand gamification from a learning perspective. The basic concept behind the gamification of learning is to incorporate game elements into the learning plan to keep students engaged and motivated.
In short, gamification involves applying game-based concepts to learning plans to better meet the required learning outcomes.
But what are the elements of gamification?
points – Similar to the game you play, students will earn certain points for each learning objective completed. Learning objectives can be any content in assignments, discussions, or projects.
Badges – Although badges are often used interchangeably with certificates, they are very different from certificates. Although the certificate will only be awarded after successful completion of the course, the badge will only be awarded after completing the smaller milestones.
Awarding badges to students will establish healthy competition among students to complete learning milestones better and faster. Badges can also be used to track student progress.
Levels – Just as levels are an integral part of the game, they also play a vital role in gamification. When students complete a set of learning objectives or accumulate certain points / rewards, they will automatically proceed to the next level. This will create a sense of urgency among students to advance their learning and, at the same time, create a healthy competitive environment among students.
Progress bar – The progress bar is a visual track of the student’s progress. Through the progress bar, students will know how much they have completed and how much remains to be completed. The progress bar moves synchronously with the student’s learning progress.
Reward: Who doesn’t like to be rewarded for their achievements? Being appreciated and rewarded will allow students to participate and be better motivated. For example, giving students a small reward for completing milestones will motivate them to complete learning milestones faster.
Leaderboard: Leaderboard is an integral part of gamification. Integrating all study plans into the leaderboard means that the student’s ranking is visible in real time. In turn, this will create a healthy competitive environment for students to try to compete with their peers in terms of learning speed.
Now that we have discussed the different elements of gamification, let’s look at the psychology behind gamification.
The Psychology Behind Gamification
To give you a better understanding of the psychology behind gamification, let’s take an example. Imagine a friendly poker session that you have with a friend. Although it is an interesting meeting, you are still trying to win all the games, aren’t you? Even if you haven’t won real money or have bets, you won’t take your attention away from the game for a second.
But why are you doing this? Why are you trying to win all the games? Well, that’s because humans are born to like competition. Not just in poker games, humans have an innate need to compete with others. From an evolutionary perspective, this is something of primary importance.
Even winning in a friendly poker tournament will give us a sense of accomplishment. In short, this is the psychology behind gamification.
Because of this innate tendency to compete, human beings will compete with each other when facing problems to be solved or tasks to be completed. By taking advantage of this in learning, a healthy competitive environment can be created, which ultimately leads to the full participation of students in the learning plan.
Okay, now let’s see how gamification works in an e-learning environment.
How does gamification work in an e-learning environment?
It is worth noting that gamification does not help students in their learning. Are they also bad for learning? On the contrary, all it does is to make students more involved in the learning process.
Due to the presence of game elements, there will be healthy competition among students, which will enable them to better participate in learning.
For example, suppose the learning and development team you organize has designed a learning path for your software development team. If your LMS implements gamification, you can track student information, including learning speed, scores obtained, speed of completion of each milestone, and more. This information is also updated in real time on the leaderboard.
Is gamification just to create healthy competition?
No, gamification is not just about creating healthy competition among learners. On the contrary, it also motivates students to constantly improve themselves. This is where a properly designed gamification strategy comes into play.
Ideally, an effective gamification strategy should
Adapt to your industry
Designed to deliver value to students
Designed to be intuitive. You don’t want your gamification strategy to be too complicated for students to understand.
Summary
The benefits of gamification are not limited to learning and development. It can also be used in your brand marketing activities to improve the way customers interact with content.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest Post

- Advertisement -

More Post Like This

- Advertisement -