How To Market & Sell Your Online Courses in 2021? | BrainCert

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This article is for people who plan to create and sell online courses in 2021 but have no idea how to market them effectively. What most people don’t know is that no matter how good your course is or how much value it confers, it won’t have any impact unless you market your course correctly. We will discuss in detail how to use the best marketing techniques to get the most out of your courses in 2021.
Are you one of those teachers who have spent hours, days, weeks and months perfecting your courses and are excited? About the sales that you will make in a few days?
Have you started courses to realize that you are not attracting students to buy them?
Then you have what we call the “course builder” nightmare. We are glad that you have come to the right place because we will help you learn more about how to properly package and market your courses.
The rule of thumb for online course business is not to simply follow the “create it and users will register” focus.
Because the courses are online, the coverage of students is greater, so they can use the Internet to see if there are other teachers offering the same courses as you.
So the bottom line is “If you need your course to perform well in the market, you need to market it well.” This is what we see in our customers, as our product manager said
“Your course business Your profitability is mainly determined by your marketing effectiveness”
Priya Nair, Product Manager, BrainCert
What do we do? Talk about marketing your course?
Contrary to popular belief, marketing is more than just advertising your products (courses). Instead, marketing should focus on identifying specific customers who don’t know the potential benefits of your course, creating awareness among them and turning them into potential customers.
In short, marketing encompasses the entire process of providing products or services to customers – from choosing which products and locations to sell, to how to price and promote it.
You can’t expect this to happen overnight, this is where you need careful planning and lots of patience.
So what did you do?
It all starts with a careful plan, which marketers call a sales funnel.
The Sales Funnel to Market and Sell Your Online Courses The
Sales Funnel is essentially a multi-step journey through which you can guide potential customers before deciding whether to buy from you. The first is to identify your potential customers, make them aware of how your course can help, generate interest and make them buy from you.
To simplify the process, the sales funnel has been divided into 5 stages
Before diving into these stages individually, you should know information about selling online courses
“People don’t want to buy their courses online!”
Yes, you did not mishear.
When students search for courses online, they have many options that they cannot attend in person. So for your course to speak to them, you need to be able to show the highlights and explain why this will meet your needs.
students see this from this perspective when looking for a course. What potential benefits can they get from the course? Or why should they invest time in their courses instead of other products that the Internet offers them? If the price of the course is within your budget.
Answer these questions to the students and you will have passed the first level!
Now let’s move on to the sales funnel and the stages and how to use them.
Step 1: A 3 Step Process to Identify Your Leads
In short, your leads are the ones who will benefit the most from your course. But how do you actually prepare a list of potential buyers?
We have designed a three-step process that you can follow to identify your potential buyers.
Course strengths and differentiating factors Clearly understand your course, what it offers, and how it can potentially benefit your students. To do this, you must stand in the perspective of the students and analyze the curriculum from their perspective. Those students you think will benefit from your course are your potential buyers.
Competitor Research-This may be the easiest way to identify potential customers. Try to identify the student market/niche market your competitors serve and add it to your list of potential customers.
Market Insight-Keep track of what’s happening in your field by following news articles, blogs and forums. Although this is time consuming, it is the best way to understand whether your course is relevant to people who are looking for potential target audiences.
After preparing the list of potential customers, determine that your course can fill the exact gaps in the market and how your potential customers can benefit from it.
Find the answers to these questions and you will have a list of your unique selling points (USP). It is these USPs that you need to notify potential customers.
This brings us to the second stage of the sales funnel, raising awareness.
Step 2: Content Marketing-the key to increasing potential customer awareness
The key to increasing potential customer awareness is to have well-designed content. Content that solves the difficulties faced by buyers, room for improvement, problems they may encounter, etc.
Create unique and well-crafted content

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